The website is an important tool for a company. After all, it enables cheap and efficient outreach, helps the organization gain market authority, and is considered a major showcase.

However, as a good showcase, there must be a website audit in a way that engages the consumer, right? For this, there are website designing tactics that help generate more interest in the visitor, increasing their time on the page and thus generating more sales!

Read on to discover these amazing techniques and learn how to put them into practice!

1. UX Design

Basically, UX design is site design based on user experience. Thus, techniques are used to optimize visitor navigation through page interactions, providing a better experience for those who access the site. For this, you need to know the public very well.

2. Cross Device

Unsurprisingly, the internet is increasingly accessed by mobile devices such as smartphones and tablets. Because of this, Cross Device has become an important technique for good navigation in any situation. There is a change in the path used for the purchase.

3. Visual hierarchy

The visual hierarchy tells us that we usually look at content from top to bottom, left to right. This means that if you want to get more attention from a button, for example, you should place it in the upper left corner of the page.

4. Color Psychology

The colors should be used to attract the attention of visitors. Contrasting the white background with the vibrant color of a “buy now” or “contact us” button can help highlight and draw the user’s attention to click.

5. Call-to-action

The call-to-actions are functions (buttons, forms, or images) that take the user to perform actions that you want. 

To apply website design tactics, it’s important to have Fargo web design company that understands the subject!